Senior Specialist Paid Search (SEM)

Senior Specialist Paid Search (SEM)

The Opportunity

Paid search will be one of the largest and most important channels in this engine, and this is the seat that runs it. You will own day to day management of high-volume, performance/ROI focused Google Ads and Microsoft Ads programs with real profitability targets, rebuild account structures for a modern, AI driven platform era, and help vet and onboard the advertising and MarTech vendors that power the channel. Your campaigns feed a National Inside Sales team, so success is measured by tracking KPIs such as qualified lead volume, connected leads, sold subscriptions, and customer acquisition costs (CAC). This is a hands-on role with a clear growth path as the channel and the team scale.

What You Will Own

• Day to day management of Google Ads and Microsoft Ads portfolios at high volume, against profitability, CPL, and CAC targets
• Account architecture: rebuilding and restructuring campaigns, ad groups, keywords, and assets for how the platforms actually work today and to capture demand at scale.
• Bidding strategy: smart bidding fueled by offline conversion values, so the algorithms optimize toward sold subscriptions rather than simply raw lead volume. This will be a work in progress.
• The platform frontier: hands on use of the newest Google and Microsoft capabilities, including Performance Max, AI powered search campaigns, Demand Gen, asset and audience signal strategy, and coordination with Local Services Ads and more.
• Structured testing: bid strategy experiments, incrementality reads, ad copy and landing page tests, and clean documentation of what wins.
• Vendor evaluation: helping vet, pilot, and onboard new advertising and MarTech vendors in the paid search space, with clear recommendations to the Director.
• Budget pacing and forecasting for the search channel, with weekly reporting on spend, CPL, CAC, and ROAS.
• Conversion tracking integrity in partnership with the analytics team, including call tracking and offline conversion feeds

What You Will Bring

Required

• 4+ years of hands-on paid search experience building and managing profitable, high-volume programs, including meaningful annual budgets.
• Experience creating, managing, and optimizing local focused digital marketing campaigns.
• Deep, current knowledge of Google Ads and Microsoft Ads, including the newest campaign types, bidding features, and AI powered capabilities in both platforms.
• Experience vetting, piloting, and onboarding advertising or MarTech vendors.
• Strong analytical skills: exceptionally skilled in Microsoft Excel, comfortable in reporting tools, and rigorous about test design.
• A builder mentality: comfortable rebuilding accounts and processes from a basic state to a sophisticated one.

Preferred

• Experience driving leads for an inside sales or call-based conversion environment, including call tracking platforms.
• Local Services Ads management experience.
• Home services and/or local services category experience.
• Current Google Ads certifications (not required)

Who Thrives Here

Straight talk about what this is. We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well. The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets. That is exactly what makes it fun.

• You build, you do not maintain. Your fingerprints will be on something that did not exist before you showed up.
• Real budget, real backing. Direct line to a fully committed CMO and executive team.
• Outcomes over activity. You will be measured on what you actually produce, and when it works, everyone will know exactly who built it.
• It will ask a lot of you. This is not a coasting seat. The people who lean all the way in will look back on this as the most career defining work they have done.

If you want to babysit an account that someone else already optimized, this is not the seat. If you want to build one from the ground up and scale it, this is the place for you!

Why Work for EcoShield Pest Solutions?

The Shield Co. Management / EcoShield Pest Solutions is one of the fastest-growing pest control companies in the country! Our mission is to create the world’s happiest family, and our purpose is to spread happiness. We do this by delivering exceptional experiences to our customers, employees, partners, and communities—treating everyone like family.

EcoShield Pest Solutions is proud to offer competitive pay and full benefits!

• Competitive compensation package, with base salary commensurate with experience.
• Health, dental, and vision insurance and a 401(k) plan with employer matching.
• Paid sick and vacation time along with 10 company-paid holidays.
• In-office work model with the expectation of being in office 5 days a week.

Physical Demands and Working Requirements   

The physical demands and working conditions outlined here are typical requirements for an employee to effectively carry out the essential duties of this job. Reasonable accommodations may be provided to assist individuals with disabilities in performing these essential functions.  

• Requires prolonged periods of sitting at a desk or workstation 
• Frequent use of hands and fingers for typing and using a computer mouse
• Occasionally lift and carry office materials or supplies up to 25 pounds     
• Requires clear vision for reading documents, computer screens, and other office materials     
• Work is inside a climate-controlled office with quiet to moderate noise level  

The above statements are meant to outline the general nature and scope of work performed by employees in this role. They should not be interpreted as an exhaustive list of all responsibilities, duties, and skills required for this position.  

EcoShield is an equal opportunity employer, committed to diversity and inclusion. We make employment decisions based on merit and business needs, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Americans with Disabilities Act (ADA): The Shield Co. Management, LLC is committed to providing reasonable accommodations to qualified individuals with disabilities during both the hiring process and throughout employment, in accordance with applicable laws.